Strategic integrated Marketing Communications Conference in Hochiminh City

Hallmarks of Robust Multi-tiered Campaigns - CLEAR. COMPLETE. CONSISTENT.

Society’s cynicism towards marketing has ripened over time and the commercial battered psyches of Vietnamese consumers have taught them to filter and ignore the mass proliferation of advertising messages bombarding them. With an ever increasing plethora of voices across new and traditional media vying for the consumers’ attention, consistent and complete messages are the platforms through which greater credibility are awarded to marketers. Knowing what really resonates with audiences takes continuous evaluation. It is crucial to recognise the nexus of Integrated Marketing Communications (IMC) to achieve sustainable brand affinity. Are you able to roll out fully integrated campaigns that send a clear and consistent message to consumers? Can you make full use of communication channels to reinforce your brand and develop lasting consumer relationships? Are you able to account for your branding activities and measure performance levels? Challenging, inspiring and practical, this 2-day conference brings together successful case studies from diverse industries including Prudential, Kimberly-Clark, P&G and many more. Navigate your way through the intricacies of IMC by leveraging on a creative mix of media channels to build a sustainable competitive advantage and measurable returns on your marketing investments. Learn how to implement IMC to foster customer relations and bolster inter-connections between channels and disciplines. Through a specially designed extended hands-on session, gain pivotal insights on measurement techniques and tools that will help you in developing a holistic IMC measurement framework to justify and substantiate your marketing spend. Defy the status quo. Grab this invaluable opportunity to establish your brand credibility & deliver a consistent and powerful message to your vital audience!

Creative Approaches & Proven Concepts in Forging Brand Credibility & Communication Clarity

IMC Landscape in Vietnam Opportunities & challenges across multiple platforms Campaign Planning Conceptualising & designing a successful IMC campaign Channels Integration Incorporating digital media to fulfill branding objectives Media Planning Media application & optimisation Brand Loyalty Building trust & enthusiasm in integrated communications Brand Experience Tapping on the multi-channels to win customers' hearts & minds Customer Relationship Management (CRM) Integrated approaches to CRM across the Customer Lifecycle Measurement Measurement metrics for multi-channel, integrated campaigns

Benefits of Attending

·       Be updated on Vietnamese consumer behaviour & determine the critical marketing touch-points ·       Learn how to establish objectives, determine budget & devise strategies that reach customers effectively through different touch-points ·       Understand the challenges faced by Prudential in creating an integrated solution & their lessons learnt ·       Uncover Kimberly-Clark's techniques for identifying, engaging customers & building advocates to garner new sales ·       Pick up tactics from P&G to align marketing investments with media objectives & improve the effectiveness of media ·       Adopt strategies to listen out for influential customers & build trust with them ·       Acquire the skills of maintaining the consumer-centric view in brand messages ·       Learn how to create engaging consumers' experiences through offline & online elements ·       Identify measurement tools & metrics for your IMC campaigns ·       Master the skills of evaluating the effectiveness of IMC strategies against set objectives

Source: conferences.com.sg